Friday, February 29, 2008

Even Offline or Online

The information sources and applications of the Internet have a small flaw: you can only use them when you are online. The Adobe will change. Flash desktop applications to be available on-line applications. Microsoft's Silverlight still lags behind.

"There are a lot of flash on the Web, but Flash is not the web," Mitchell said recently Baker, CEO of Mozilla, in an interview. Right, but Flash is already a mighty big number on the Internet: Adobe advertises that the most Flash software on the Web was - before Internet Explorer and the other just not quite ubiquitous programs. Well, that is true: Hardly a video page, which offers its multimedia not allow Flash Player offers, hardly a great website that for presentations, games and various gimmicks entirely on Flash would forgo. Flash is part of the basic equipment of every browser.

Some corporate website comes even entirely programmed in Flash, therefore, what great advantages as disadvantages: First, it allows a professional, dynamic design, but also to prevent, for example, that the contents of many search engines found, indexed and made available.

Because Flash is unlike a browser not indexable content, but also integrates Flash content from libraries in a presentation window. Whether the graphics, writing, video, sound or function is completely irrelevant. The Flash interface provides the browser on a platform. That is the idea really close, Flash from the browser to solve, and also the way to the desktop.

Air: A widget for all

That is what Adobe with the "Air" platform now. The basic idea behind it: Flash respectively Air is designed to enable information and applications on the desktop continues to be used, even if the device on which they are working, not online. Whether this is the desktop of a PC, a laptop or a smartphone, is also irrelevant - Flash is everywhere.

About the common Web applications and small programs are neither new nor original. The charm of Mac OS X as well as Windows Vista is based not least on the possibility of a wide range of widgets (at Microsoft: gadgets) that lets you select which one directly on the desktop, integrating and that their current information from the Net pick. Air will remain available online and, as soon as it is back online, with the application synchronized.

That is a sexy, on the other hand, but also Adobe's first serious attempt to flash his platform on the Internet browser also extend to other areas. In addition to the browser would be independent, temporarily affiliated with the Web programs.

News modular, off-eBay and more

Why could something so good? Ebay sees a potential benefit is a program to auction - and developed as one of the first air-users an offer (see chart).

This is the eBay auction for almost alone program, which also targeted a user guide. Thus, the program on the desktop, for example alarm when certain user-selected things happen: This may involve the monitoring of selected auctions go, or to search for specific products. Technically, it's nothing more than feeding by the user-defined RSS feeds.

Similarly also took advantage of the "New York Times" or the Nasdaq Stock Air applications. The "Times" gives its air-application "ShifD" is not just articles, but treated it as a sort of modular parts: The user can from the Air application to move wherever he wants to re-assemble them - or an offline Reading kit from selected content for the train ride together.

The Nasdaq transferred to the data stream directly into animations to the market to visualize. The German bank builds an online banking application, to their customers easier access to their accounts should grant - and more Overview. For the American kids channel Nickelodeon is the platform, however, a way to the small target like a constantly updated selection of games and other content to be delivered. The imagination knows no limits: it could, for example, a Web TV operators understand the advantage, a desktop-TV offer, which only runs his program.

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